Keeping it Real…

CABear

It. Just. Got. Real. Welcome to Real Broker! Specifically, welcome to Real Broker CA. So who is Real?

Your success is Real’s mission.

Real is a technology-powered brokerage for agents who believe innovation is the key to serving clients better & reaching goals faster. In essence, Real is YOU, powered by tech.

RealLogo

What makes Real different than other tech-based brokerages? I get asked that a lot! Simply, our vision and mission is to, “Always look for ways to make agents lives better”. In other words, unlike other brokers, we built the Real platform for our agents. They are our clients. While we deliver an awesome app for buyers and sellers to find homes, complete valuations, learn about neighborhoods and schools, our tech was built to help our agents deliver these services at the highest level possible.

Now here’s the twist. We also have a platform for independent brokers who may be looking for an exit strategy. Maybe you want to focus on selling and not managing your agents. Perhaps you want to give up the back office admin, compliance, and oversight. Oh, and just maybe you want the best tech platform for your agents. Well I present, “Powered by Real“.

Give your agents a better platform. High-powered tech. 24/7 support and E&O. Better commission splits. Or, if you want to grow your business, consider a branch office operation. Maintain your local branding and autonomy. Offload your agent support to Real. Let us help you recruit the best agents. Earn 100% commission AND overrides on your agents.

No matter what your current business set up is, Real is ready to help. We operate in 26 states, and are up and running throughout the CA market. If you would like more info, want to demo our tech, or just have questions, please do not hesitate to contact me. I’d love the opportunity to share our platform and business model with you. Thanks…and keep it Real!

Jason Lopez
CA Broker of Record
Real Broker
CalBRE #01180851
619-248-6434
JoinReal.com

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How would making $100,000 in 7 weeks make your life different?

I know.  I know.  Sounds to good to be true, right?  Well that’s the beauty of selling real estate in S. California.  It only takes a handful of transactions to make great money.  You probably think real estate agents make money hand over fist.  Some do.  But the average agent in California, regardless of experience, sells about 4 homes per year.  Think about that.  How would you feel if you only got paid 4 times each year?  Frustrated, anxious, nervous?  I’ve always said, “If you are only going to sell 4 homes per year, do it as fast as possible and take the rest of the year off”.

So back to my question.  If there was a way you could make $100,000 in 7 weeks, would that interest you?  I sure hope so!  Here’s the answer, it’s called BOLD.  What is BOLD?  Well it’s an intense 7 week course conducted by MAPS Coaching, the coaching company for Keller Williams.  BOLD delivers accountability, and mindset strategies that top agents use to close more transactions.

Here’s what the Maps BOLD website says, “Written by Dianna Kokoszka, BOLD teaches techniques that propelled Kokoszka’s million-dollar real estate career and secured her place as the industry’s “queen of systems and scripts.  BOLD conditions agents with powerful mindset exercises, language techniques, and lead generation activities. This trans-formative program increases sales through the relentless pursuit of leads and business-building activities. Discover the results BOLD will have on your life and career. Choose abundance for your life. Last year, BOLD graduates INCREASED their CLOSED TRANSACTIONS by 50% and INCREASED their INCOME by 114%.”

Let’s have some fun.  The average sales price in my office is right around $450,000.  Using a 3% commission rate that is $13,500 gross commission per closing.  On average agents write 14 contracts during BOLD.  That comes to $189,000 in written business during the 7 weeks of BOLD.  What if you did half that?  Would that be OK?  If so, and you are an agent in San Diego that would like to attend the FREE First Step to BOLD, please register here.  This is open to agents from any office without obligation.

Proud to serve

The Pacific Southwest Association of REALTORS (PSAR) recently announced the 2018 Board of Directors.  I was honored to be nominated and elected to serve our members for 2018.  PSAR is an organization that is dedicated to serving our REALTOR and affiliate members and provides a much needed voice to local and statewide matters affecting real estate and home ownership.

According the the PSAR website, “The Pacific Southwest Association of REALTORS® exists to enhance the real estate profession, to protect private property rights and improve the regulatory environment. The Association maintains a leadership role today assuring each REALTOR® member the opportunity to seek new heights in their professional lives. Being a REALTOR® is a source of pride and prestige.

Congrats to all the incoming Board.  For more information please visit PSAR here.

CA Bureau of Real Estate issues alert

BRE

Recently the Cal BRE sent out an alert to all CA real estate licensees titled, “Supplemental Disciplinary Advisory to Real Estate Salespersons Who Mislead Consumers into Falsely Believing that They are Brokers –and a Concurrent Caution to the “[Ir]responsible” Brokers Who Permit or Support Such Practices.”  Whew!  So what does that mean exactly?

This alert was a follow up to a similar one sent in September 2015.  Basically what Cal BRE is doing is cracking down on sales licensees who are marketing themselves as a team, group, or other entity, “which may mislead consumers into falsely believing that such salespersons are real estate brokers.”  You see in CA there is a two-tiered licensing system, salesperson and broker.  A salesperson licensee MUST hang their license with a broker, who is responsible for that licensee, and must provide a certain level of over- sight.

Over the past decade we have seen a rise in the “Team” concept, whereby sales licensees build teams of agents, typically under a broker, and promote and market the team brand.  That is perfectly OK per Cal BRE as long as certain guidelines and laws are followed.  For example, if you use your surname, along with the words “team, group, or associates”, you are good to go as long as you also display the Cal BRE license number of one of the team members.  Rules also dictate that the responsible broker’s logo be displayed in a conspicuous manner in the marketing material.  So, “Lopez and Associates” would be OK.  Also, if an agent works as a solo practitioner they cannot promote themselves as a team or group.  There must be two or more licensees working together.

I think where the confusion sets in is when an agent decides to use a Ficticious Business Name, or FBN.  In this scenario the agent must first file the FBN statement with the county they work in, pay the fees to do so, and also publish the FBN once a week for 4 weeks.  They must then submit the FBN statement to Cal BRE for approval, and the FBN cannot be used or promoted until approved by Cal BRE and attached to the managing brokers license.

The moral of this story is, “Do the right thing.”  By simply following the rules you can avoid scrutiny, monetary fines and customer service issues that can arise.  The rules are in place to protect the public interest and insure a level playing field for all practitioners.  For more information and full details you can follow this link.

Got my learning on…

One of the things I love about real estate is the opportunity to spend time with big thinkers.  I know a lot of brokers and agents who prefer to work alone, and I’ve done that as well.  But there is just nothing better than being immersed in an environment where people are sharing ideas and best practices, asking questions, and genuinely working to better their lives and businesses.

This all happened for me this week at the Keller Williams MAPS Spring Masterminds event in Los Angeles.  It’s no secret that Keller Williams has been named the top training organization, across all industries multiple times by Training Magazine, it’s events like this where is all comes together.  Masterminds is all about collaboration and transparency.  It’s where people discuss real issues affecting their business and bank accounts.  There’s no BS and no slacking.  And while we discuss the numbers, we must remember those numbers represent people. And a true leader is measured by how well their people are doing.

Big thinkers have a common thread.  I see them as people who will take risks, and also lift others up.  One of the neat things about my company is we understand, fundamentally, that the more people we surround ourselves who are successful, or we can help achieve higher levels of success, the more successful we all are.  This creates a collaborative environment where everyone can win.  It reminds me of a quote, “I’m not interested in competing with anyone, I hope we all make it.”  Now that doesn’t mean we are not competitive, it just means we are dog eat dog about it.  Does that make sense?

Anyway, big thinking inspires.  It creates growth.  It builds communication.  It drives us forward.  If you’re going to do something why not GO BIG?

 

 

Not so boring market stats…

It’s no secret that San Diego is in the midst of a once in a generation type sellers market.  My question is, “Do you really, really get that?”  I mean really?  If you are in your first home, a “starter home” type property, now may be the best opportunity you ever have to cash in and move up.  Now, there are a few considerations and challenges:

  • Prices are high
  • Inventory is low
  • Interest rates are holding

So what does that mean?  High prices will benefit you as a seller, so that’s good!  The flip side is you will pay more for that move up property.  The questions is, “Will it be worth it?”  I bet yes, if you are planning to buy your home for life…where you will be for the next 15-20 years or more.  That’s the trade off, get what you want now for the long haul.

Low inventory means your options might be limited in some price ranges and locations.  Keep an open mind on these things and you should be OK.  One word of caution, as this is an EXTREME sellers market, don’t low ball!  Come in with your best offer out of the gate and understand you probably will be in multiple offer situations.  Focus on the end game…your “Forever Home”.

Interest rates and loan options could be your saving grace.  You can get into a home for less money out of pocket, and a monthly payment that could be close to your current payment.  Find a good lender who will work with you to create a loan that works for your situation and not try to push you into “the loan of the month”.

Below are some visuals on a few core metrics I track to gauge the market.  This data is pulled from the SANDICOR MLS using a platform called InfoSparks.

 

 


If you’d like to see market stats in your neighborhood, please let me know. I can pull this down to the zip code or community level and would love to share what your hyper-local market looks like.