One of the huge benefits I get by being a Team Leader with Keller Williams is access. Access to the highest level thinkers and doers in real estate. The talent I can tap into at any given time is amazing and makes such an impact on what I do each day. Out of this I, in turn, get to make an impact on my staff and associates. And that is what it’s all about…being a resource to help others live their best lives and build a thriving business. Notice I said “Business” and not real estate business. You see we view our associates as business owners and not just agents. This is a fundamental difference between us and the rest of the industry…that we work for our associates…they don’t work for us.
In the Millionaire Real Estate Agent (MREA) book Gary Keller shares the 4 models that comprise the KW way. They are the Economic, Budget, Lead Generation and Organizational models. I work each day to ensure these are ingrained into our associates so they can do what the book teaches. And that is to build a career worth having, a BUSINESS worth owning, and a life worth living. So MREA is not something you read once and set up on a shelf. It’s an operations manual that is to be referenced constantly as you move through your career. Which brings me to my point and poses a question. How does one really tap into MREA at a high level and maximize it’s lessons to build a profitable business?
The answer…Commitment To Excellence! CTE is a platform that literally brings MREA to life and allows you to implement each of the four models. This amazing tool incorporates each of the models, their formulas, and strategies into one seamless tool where you can plan, execute, and track your results in real-time. And it grows with you. So as you add staff and additional team members you can plug them in and watch as they work towards accomplishing their goals and your teams as well. CTE address the six reasons agents fail.
- They don’t know their numbers. In fact I’d go so far as to say most agents don’t even know what numbers they should know.
- They focus on buyers instead of sellers.
- They don’t lead generate consistently. MREA teaches the 4 Laws of Lead Generation as a fundamental aspect of a highly successful real estate business.
- They fail to hire the right people. KW also teaches Recruit Select so you can constantly attract talent and ensure they are in the right job.
- They fail to implement systems. CTE is that system!
- They don’t write a business plan. This is incorporated into CTE as well.
I would like to invite any real estate agents who are out there just chasing deals to take a hard look at implementing this system. Ask yourself what challenges do you have? What is the one thing about your business that keeps you up at night? And where can I get real help in building the kind of business I deserve? Right now CTE is exclusive only to KW associates. At KW La Mesa we provide it FREE to all of our associates. If you are with KW ask your Team Leader about it. If not I invite you to connect with me to learn more about CTE and Keller Williams. There is a reason we are ranked as the #1 training company in any industry! And CTE is just another example of our commitment to keeping real estate an agent-centric business where our associates have the best opportunity to grow, thrive, and create any opportunity they want.